How to Pronounce The Name of These Luxury Watch Brands

Buying a timepiece could be a piece of cake but pronouncing the brand’s name seems a bit difficult. When you buy a watch, you must know how to pronounce it. You should be precisely clear with your accent while pronouncing the name of these luxury watch brand’s name. Pronouncing the names of the brands is quite simpler than you think.

TAG Heuer- (tag hoy-er)

The Swiss brand is well-known for innovation, performance and precision. It conveyed passion and prestige through their stunning creations. The brand has recently launched an ultra modern smart watch – TAG Heuer Connected.

Longines- (lawn-zheen)

Well known for ‘Aviator’ range of watches, this brand rules the watch making industry with the most elegant timepieces. A Switzerland-based company was founded in 1832 by Auguste Agassiz. Aishwariya Rai Bachchan truly promoted the brand’s DNA – “Elegance is an Attitude”.

Piaget- (pi-yah-jay)

Ranked as 6th most prestigious jewellery brand, Piaget has been one of the oldest watch makers since 20th century. The name is as interesting as the collection of watches. With the exclusive designs and excellent timepieces, the brand was one of the first one to launch world’s thinnest hand-wound mechanical watch.

Chopard- (Show-paar)

The brand has its own line of pocket watches and ladies watches. Founded by Louis-Ulysse Chopard in 1860, the brand has an exquisite collection of timepieces that definitely fall into your wish-list.

Jaquet Droz (Jack-we-dRoz)

The spirit of innovation truly reflects in the Jaquet Droz collection of timepieces. Founded by Pierre Jaquet-Droz, the company manufactures world-famous watch mechanisms. The watches are well-known for their artful characteristics and spangled dials that enhance the personality of the wearer.

Bvlgari – (Bull-gar-ee)

A brand owns not only watches but has their hands on jewellery, accessories, fragrances & hotels. The brand manufactures highly complicated mechanism and develops calibres parts. It is well-known for making geometric timepieces.

Tissot – (Tee-soh)

Tissot has been the official timekeeper of sports. The diversity of its collection is rooted in its reliable Swiss heritage. The collection speaks the elegance that is depicted in each timepiece. The glamour of the watches is exclusively radiant and bold. Emerged with a new series of biker’s collection named as ‘Moto GP’, the watch has become one of the most favourite of the bikers all over.

With Innovation and creativity, the brands have made a strong position in the market. The content helps wearers pronounce the names of the brands properly.

Luxury Real Estate Marketing Essentials – A Chinese Luxury Brand is Born

As a luxury real estate marketing professional, it is important to understand how a luxury brand is born and how it is developed. Here is an example of the challenges in developing the first Chinese Luxury Jewelry brand, Qeelin.

The founder Dennis Chan knew that he could not launch Qeelin in China. The Chinese marketplace would perceive it as a local brand regardless of the quality of the product. He knew that the Chinese marketplace would accept the brand if it was successful in other countries.

The brand was launched at the Cannes Film Festival in 2004. Maggie Cheung, who won the Best Actress award, wore the jewelry. Because she was the first Asian actress to be given this honor, she received worldwide coverage. And, so did the jewelry!

The first sale was made in Paris. They chose Paris as the first point of sale because the world of jewelry in Paris demands the very best. That challenged the partners to strive for and to achieve their potential.

The Results:

“We are currently perceived as an international luxury brand originating from China, and we have a good portion of our clients who are mainland Chinese.”

Qeelin’s target market is women who love haute jewelry (highest quality) from luxury brands. They have a discerning eye and look for handmade pieces with special stones. They do not follow trends; they follow what they consider to be the best.

The style of the designs reflect Chan’s Chinese heritage. One of the standouts is the Qin Qin (kiss-kiss, in Mandarin) goldfish pendant with magnets embedded within the golden lips. Chan explains, “The design has the ability to surprise and give our customers a little bit of a thrill through the unexpected.”

As you launch and build your own personal brand as a luxury real estate marketing professional it is important to understand your target market, i.e., their demographics. It is also important to understand their psychological preferences-their psychographics. By offering the unexpected such as a remarkable closing gift, you too can surprise and thrill your clients and trigger word-of-mouth advertising.